Thursday, January 16, 2020



If you're a blogger or webmaster, then the primary word that involves your mind when someone speaks of monetization is Google AdSense.

Although there are several alternative ways of monetizing your website AdSense is that the initiative taken by majority people. Google Adsense was launched in 2003 and over the years AdSense moved an extended way. Things aren't what it wont to be 2-3 years ago when the bulk income stream for any blog would be advertisements from their service.

For the last few months, many bloggers (especially tech bloggers) experienced a sudden decline in their Cost Per Click (CPC). I often encounter many people asking me the way to improve their CPC, but the truth is that I'm confused and fail to deliver a satisfactory answer to them. So, around a month ago I made a decision to research this troublesome situation and determine the precise problems Asian Bloggers face with Google Adsense.

Read: 10 Ways to Increase Adsense CPC

Page Contents

  • Why LOW CPC ads for Asian AdSense Publishers?
  • Free Stuff and Purchasing power = low CPC:
  • Why LOW CPC ads for Asian AdSense Publishers?

First, I opened Google Keywords Tools and looked for the precise phrase “Blogging Tips” for the USA, which showed me a mean CPC of Rs. 84.3. Upon doing an equivalent search with country filter selected for India (An Asian country), I found the CPC to be as low as Rs. 17. It was a shocking difference which suggests that publishers getting Indian Ads for the keywords had the prospect of getting almost 67 INR less each click. Multiply it by 100 and you're 6700 INR short, that too for this single keyword. I also found greater margins on other keywords. Then I asked myself this question, “Why is there such a difference?”

I finally found the answer that was lying everywhere myself. According to a study, Indians spend 43 Percent less money online than people from the USA. Here I'm not only taking about average consumers, bloggers, webmasters but also online marketing budgets of small and enormous businesses. Multi-National companies spend 30-40 percent less on online, and Inbound marketing in India compared to their branches in other countries. This lack of advertiser interest and non-awareness of the facility of social media marketing is the main culprit behind the lower CPC in our country.

Here I’m performing Keyword research using Google Adwords tool, and for an equivalent Keyword I’m targeting two different countries “U.S” and “India”, and you'll notice the difference in Approx. CPC cost.

  • Blogging tips keyword USA price
  • Blogging Tips Keyword CPC for USA
  • Indian Adsense Low CPC
  • Blogging Tips Keyword CPC for India

Free Stuff and Purchasing power = low CPC:

Now I asked myself another question. Why do companies spend less here? We are the world’s third-largest Internet consumer yet there are countries like Russia, UK, Australia paying better CPC’s with many new online advertisers pouring in a day. Upon performing some research, I found that Indians have a mentality of getting everything for free of charge online.

We choose the foremost number of competition, sweepstakes, free hosting services, etc. in the world. Therefore, there's not much scope of converting visitors into leads and eventually customers out there. This is the first reason our CPC’s are so low. Companies don't mind spending millions more in Adsense Advertising once they know they need an honest ROI (Return of Investment).

The solution to the present demanding problem is nothing but awareness. We as bloggers must promote and write on the facility of Social Media, Internet Marketing and the way it is often wont to convert visitors higher compared to traditional media like TV or Newspaper.

Read: Tips to increase Adsense revenue

People need new, easier and safer methods and assurances for doing online payment. Banks got to be flexible with services like PayPal so that more customers can opt certain their service. Until then, we as bloggers will struggle to seek out a sweet, reliable spot within the Indian Adsense Market.

Alternatively, if you're counting on Adsense income, you ought to start targeting U.S based organic traffic and if you are using high CPC words alongside decent U.S traffic, you can expect more money/click on your AdSense ads. Another thing that you simply can do is pick that niche, where you'll expect more buying capacity. For example, an age bracket between 18-24 in India will have less purchasing power, whereas an age bracket of 25-40 will have more purchasing power.

You can also try SEMRUSh free Trial coupon, and obtain one free account and obtain an inventory of high CPC keywords for your niche. Now, work on writing killer articles targeting those keywords and check out to rank as high as you'll. This may be time-consuming, but by the highest, if you manage to rank at the top for any high CPC keyword, with clever ad placement, you'll make huge money from Adsense. Anyways, like this, there are many tricks that we will apply to extend AdSense income, except for now let’s stick with our topic for discussion here.

What consistent with you is that the reason behind low CPC for Indian Adsense publishers? And what we could do to convert our low CPC posts into high CPC?

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