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Wednesday, January 15, 2020



For a blogger, Google AdSense is teenage love. When a replacement blogger enters the planet of blogging, he often does so due to the money-making potential a blog has.

Displaying ads on the blog using ad networks like Google AdSense comes at the highest of a replacement blogger’s list. Considering it's the very best paying ad network on the face of the earth, it comes as no surprise.

Read: Why Google AdSense is the best online program for creating money

Most new bloggers believe making money from AdSense may be a simple process. The usual thought is that one merely must create a blog, drive traffic, and apply for AdSense, and money will start flowing in immediately. Although this is often faithful to some extent, there are tips one can employ to require full advantage of the money-making opportunities from Google AdSense.

AdSense works best once you have a top-quality traffic blog (target audience from the U.S.), and if you're using high CPC keywords on your blog.

Read: Why Google AdSense India has such low CPC

Let’s consider two blogs – Blog A and Blog B

Blog A may be a successful blog that attracts many readers monthly, while Blog B isn't as popular, with only a couple of hundred visitors per month. Both bloggers are using AdSense to monetize their blogs.

In this scenario, Blog A will make extra money because it gets more traffic, while Blog B will earn less. For the sake of this instance, we are ignoring some points like keywords CPC, and that we are assuming both blogs are within the same niche.

If you own a blog like Blog A with high traffic, then you'll not get to study the knowledge during this post. But if your blog is more like Blog B, with comparatively minimal traffic, I might suggest you pay close attention to what I'm close to explaining because the information that's getting to follow can increase your AdSense income from your existing traffic.

Working tips to extend AdSense earnings with little effort
To ensure the following pointers work for you, don’t just read the subsequent tips, take the time to use them on your blog, as a touch extra effort could assist you to double or triple your total AdSense income.

Visibility factor

check Ad heatmap

The visibility of your ads plays a major role in the number of clicks you are getting on your ads. Any guesses why? Well, if they don’t see the ad, they won’t click on it!

So the very first thing you would like to specialize in is placing ads at highly visible positions, such as:

  • Below or above the title
  • Below the post content
  • At the top, header or sidebar

Focusing on ad placement may be a straightforward thanks to earn more. You can also try using services like hell Egg to see your readers’ focal points. Crazy Egg creates a heat map that shows the places where readers are looking and clicking the foremost.

The services, however, don’t come for free. But if you don’t want to spend money on this sort of service, you'll try Inspectlet, an identical service that's free for the primary 100 page views which can be enough to offer you a way of where you'll best place your ads for optimum performance.

Make your ads large and noticeable

A few days ago I used to be reading a report on engagement to online content.

I read that updates with an image receive 39% more interactions than those without a picture. The article I used to be reading related this statistic to Facebook, but this also holds for advertising.

Over the past few months, AdSense has come up with two ad units – 300×600 ad unit and therefore the 970×90 ad unit. Why? Because they understand that larger ads get more attention.

Let’s do an experiment: check out any two items – one large in size and therefore the other small.

Close your eyes for one minute, and then re-open them.
As you opened your eyes, which thing did you notice first?
99.999999% of people notice the larger item first.
It’s simple. Make your ads larger, because people are going to be more likely to click on your ads when it's easy for them to be noticed.

Use the units

I have heard many bloggers say that we will only place three AdSense ad units on one page.

That, my friends, is NOT true. You can place unlimited ad units on an internet page.

You read it right – unlimited AD UNITS on one website.

To require full advantage of the money-making potential of Google AdSense, take the time to specialize in now, and fit all of the acceptable ads onto your blog and wait to ascertain extra money rolling into your AdSense account. However, I might not recommend putting quite 5-8 and place it carefully without affecting the user experience. If you're unsure of the way to do this, you'll roll in the hay with Ezoic which is free and an AI-based tool.

Another reason why this works is that additional ad units increase the variability of ads, and therefore the increased sort of ads successively increases the probability of an individual clicking on one of your displayed AdSense ad units.

Remember to put the ad units in prominent places to form the ads work for you. Place them above the fold and around your content area. For example, you'll place one AdSense search ad unit at the header, and another one after your content.

An example of poor placement of AdSense ads is at the footer area of your blog. Don’t be that person.

Color combinations

color combination remember – one of the keys to the success of your AdSense ads is grabbing the attention of your readers.

If you're using the quality text ad unit on your blog, remember that you simply have control of the color combinations.

Also, if you would like to put the text ad unit in between your content, attempt to merge it with the text of your post.

These factors will increase the probabilities of your readers watching the ad and clicking thereon because you've got made it more noticeable and differentiable. Adding a skinny boundary outside the unit is additionally an honest idea, because consistent with AdSense policies, the ads must be differentiable from the content.

If you don’t wish to merge the ad together with your content, make it stand out for people to note.

For instance, if the background of your blog is white, then try using black or another bold color that stands out.

Take a blank white page with some text written thereon.
Then take a sketch pen of a special color, and make an adequate size box on the paper.
Close your eyes for a few seconds. When you open your eyes you'll first notice the box that stands out due to its color, because it looks different on the page.
Again, this may grab the eye of your readers, thus increasing the probabilities of them clicking on the ad.

Use DFP (Double Click for Publishers)

Google’s double click for publishers may be a free ad server program which allows bloggers to sell ads on their blogs. If you would like to form some money while using AdSense, you'll check-in for DFP.

  • Create your own ad space which you would like to sell.
  • Sell the ad space to advertisers.
  • Create and manage your own campaigns.
  • Deliver ads and get paid.
The way this works with AdSense is that you simply create a billboard space on your DFP account and set it up for selling. Understandably, it'll take a while to draw in advertisers, and at an equivalent time, you wouldn’t want the ad space to stay vacant because you won’t earn anything. Therefore, to avoid such a situation, you'll link your AdSense account together with your DFP account, and as a result, the unused spaces will display AdSense ads until someone buys it.

This can assist you to earn more, as Google’s ad filter only shows the very best paying ads on an internet site. So if an advertiser is paying less for AdSense, but another advertiser is paying more on DFP, the latter is going to be given preference and you'll earn more.

If DFP sounds confusing, use Ezoic:

Ezoic is an artificial intelligence-powered tool freely available for all the publishers with quite 20,000 page views a month. I often wonder why tons of AdSense publishers don’t realize this tool which may easily increase the revenue by 30-50%. This tool automatically does the ad placement testing, ad size testing and other combination to make sure you earn maximum possible with AdSense. The best part is, it provides users a superb experience.

Apply for Ezoic

Make your ads responsive

The responsive website interface is that the trend nowadays as more and more people are browsing the web through their phones and tablets. The problem is that if the screen width is a smaller amount than the ad unit, the ad won't display. So if you've got placed a billboard unit of 728×90, this unit won't be shown on screens with a width but 728px.

So to extend your ad revenue, you'll try making your AdSense ads responsive. In theory, this will allow you to earn more money, as the people who visit your blog through their mobile phones or tablets will also be able to see your ads. (At the time of the writing of this post, AdSense responsive ad unit is currently in beta, and is out there for all AdSense publishers.)

responsive AdSense ad unit

If you've got a responsive blog layout, you ought to add responsive AdSense ad unit codes.

Rotate your ads and experiment:

Ad blindness is one of the foremost common reasons for low performing ads, which is why we recommend that you simply use ad units above the fold, and rotate your ads. When we use the term “rotation”, we mean employing a combination of text and image ads and rotating them with affiliate ads and AdSense ads.

This is also the rationale I like to recommend you tweak your ad placement regularly. Whenever readers see anything new, they are more likely to notice it and thus, more likely to click.

You can also try merging the primary few tips I noted above, and attract your reader’s attention toward your ads to urge more clicks.

For WordPress blogs, we have the AdSense CTR theme which is ideal for an internet site which is made to form money from AdSense (for example, a micro-niche site), or you can use WP Advanced ads WordPress plugin to rotate your ads and run different ads for each page view.

Last but never least, confirm you deliver quality content to your readers. It is best to not focus so directly on generating more revenue but to figure on getting more traffic. At the top of the day, that traffic is what is going to bring you the income you seek.

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