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Friday, January 17, 2020



This is one of the most talked topics in the forums and bloggers who are using AdSense to monetize their blog. Till now only a few publishers were conscious of the share of revenue AdSense share with the publishers. Today in a politician announcement AdSense team revealed the precise detail on the percentage of revenue they provide to publishers.

Here I even have summarized the announcement so that you'd know the distribution between AdSense & you for various ad types.

AdSense for content:

AdSense for content is the most generally used advertisement inventory from Adsense. One of the main reasons is its contextual advertisement, which helps in recuperating CTR. AdSense revealed they pay 68% of revenue to their publishers and rest 32% they keep to take care of and development of the latest technology. This 68% seems to be fair to me.

Adsense for Search:

For people using Ads\Sense for search, Google AdSense pays you 51% of rev share. This seems low to me, but I would love to know your thoughts on the same.

Other AdSense Unit:

For other ad units like AdSense for feeds, AdSense for mobile and AdSense for games, Google added they're not getting to disclose the rev share for this, as they’re quickly evolving, and we’re still learning about the prices related to supporting them. Revenue shares for these products can vary from product to product since our costs in building and maintaining these products can vary significantly

Why AdSense revealed it’s revenue share?

Sharing this vital information will help publishers to create more trust in Google Adsense. For me, it looks like the growing influence of other ad networks made Google revealed their AdSense revenue share, as they also added

“Additionally, when considering different monetization options, we encourage you to specialize in the entire revenue generated from your site, instead of just revenue share, which may be misleading. For example, you'd receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share but is merely ready to collect $50 from ads served on your site, you'd earn $40. In this case, a better revenue share wouldn’t structure for the lower revenue yield of the opposite ad network.”

I will like to know your reaction to a 68% rev share from Google Adsense. Do you think 68% share is decent or it should be more?

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