Wednesday, January 15, 2020



In the past year, AdSense surprised me with the number of changes they need to be introduced. Starting from the Responsive ad unit, adding AdSense A/B testing and now custom ad sizes are an obvious reflection of AdSense turning into a publisher oriented company. According to rumors, they're also adding EFT payment option for Indian AdSense publishers, except for now let’s mention newly introduced AdSense Custom ad Sizes.

Earlier, AdSense has a fixed ad size unit which you'll create and embed on your blog. Most of those ad sizes are of web-standards and have more fill-rates as compared to other ad unit size. Later on, AdSense added some bigger ad unit size and that they won't to club 2 or smaller ad units to fill the ad space. Now, to offer more power to publishers, AdSense launched 99,999+ ad unit sizes otherwise you can say custom ad unit size, which can allow you to create an ad unit of any size you need. I will share all the small print below, but first, let's see how you'll create a custom size AdSense unit.

How to Create a Custom Size AdSense Ad unit?

Like you create a traditional AdSense Ad unit, you'll be following an equivalent process. Under the Ad Size tab, you'll be selecting custom ad size and adding the peak and width of the ad unit which you would like to make. Below is an image for better understanding:

Adsense custom ad size

Under ad Type, you'll select from Text and display ads, or text only or display ads only depending upon the custom size you're creating. For example, if you create a good AdSense ad size like 500*500 ad size, you'll expect it to urge filled by 2 (250*250) standard ad unit. When you create a custom ad unit, it'll take a while for AdSense to work out which ad type will perform better there, and you would possibly notice a small decrease in earning initially. But, if you've got created a billboard unit that blends smartly together with your content, you're more likely to earn far more once AdSense will start filling the ad unit with the proper ad.

It’s an honest idea to start out with Text only ads as they need more fill rate. According to my, it might be best to settle on between Text or display ads, depending upon the dimensions of custom ad unit you're creating. For example, I might like better to create 728*30 custom ad size with text ads only, because it can easily be crammed with 2 (728*15) text ad unit size. Below is an example of custom ad unit showing AdSense text ads:

Custom Ad unit

Similarly, AdSense will show display ads (Image only ads) for your custom size, as shown in the below image. Do note: line in below image is simply for representation, and on live site unfilled area are going to be shown as blank. So you would possibly wish to place it accordingly once you select to point out image only ads.

Image Only Ads

Here are some restrictions once you are creating custom Ad size AdSense units:

  • Only one dimension is often greater than 300 pixels
  • The minimum width is 120 pixels
  • The minimum height is 50 pixels
  • Neither height nor width can exceed 1200 pixels.

With AdSense custom ad unit, AdSense has given a number of the feature of premium AdSense publisher to normal AdSense publisher, but do note that we still have limitations on several Ad units we will display on our blog. For now, plow ahead and cash in of custom ad unit size to form your web-page look better and improve your earning.

If you already started taking advantage of custom Ad Size from AdSense, do share your experience and idea of implementation that's understanding for you. Don’t forget to share this text with other AdSense publishers to allow them to realize this new feature.

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