Wednesday, January 15, 2020



We, Bloggers, are cognizant of the importance of google Adsense in generating revenue from our blogs. Many bloggers are either solely hooked into AdSense revenue or it's the main source of their income. However, we all know the type of hindrances and obstructions a replacement blogger faces for being approved by google. In fact, it's becoming tougher with passing days thanks to new filters and criteria added by google, thereby, compelling newbies to finish their career in blogging.

Not only newbies but also the established bloggers have the fear of getting banned from Adsense for violating its policies. Sometimes the explanations given are legitimate and true and a few times Google may even ban without giving satisfactory reasons, or the ban could be an error by them. Although there's just one chance to appeal for this decision, the result of this is often unpredictable.

Due to the resentment and discontentment of the publishers who are banned from Adsense without violating any policies, Google has come up with some fresh and new changes in their system and functioning of their Adsense program. Google features a very large advertisers and publishers base. Hence they can't supply support to all or any publishers especially those that earn a little amount from their program or websites who haven't a huge amount of traffic. Also, they need deserving site owners and quality publishers to form more out of Adsense and help grow their revenue.

Google AdSense certified partner program

To achieve this, Google has decided to launch and begin the Adsense Partnership program which can help Publishers grow their revenue to an excellent extent from Adsense certified partners.

What is Adsense Certified partner program all about?

Google says,” Our program is an invitation-based accreditation for businesses that consists of two core features – an AdSense certification and an account management solution for handling multiple AdSense accounts. Both the certification and therefore the account management solution is exclusive to Certified Partners“.

AdSense Certified Partners found out, optimize and maintain AdSense accounts for his or her clients. They’re required to demonstrate product knowledge by completing a certification examination, and their purpose is to assist website owners to monetize content effectively with Google AdSense.

What are the advantages a licensed partner would get being a Google partner?

  • Establish a meaningful business relationship with your clients.
  • Maximize the impact of their hard-earned AdSense expertise to assist their publishers and their own business growth.
  • Benefit from Google AdSense training and therefore the usage of the Google AdSense Certified Partner badge in their marketing collateral.
  • Work more efficiently by using Google’s AdSense client management solution to access and optimize your clients’ accounts.
  • Establish a relationship with the Google AdSense team and receive insights into the newest features.
  • Gain exposure for his or her business as a featured Certified Partner on the Google AdSense website.

Page Contents

  • How You can become an AdSense certified partner?
  • What Benefits you get after joining certified AdSense partners:-

How You can become an AdSense certified partner?

Partners who comply with the Google AdSense Online Certified Partner Program Terms and Conditions are required to stick to the subsequent policies, so please read them carefully. If you fail to suits these policies, google may revoke your Certified Partner status. Because policies can change from time to time, please check for updates. By the Google AdSense Online Certified Partner Program Terms and Conditions, it’s your responsibility to stay up so far with, and cling to, the policies posted

Adsense expertise and tool usage:-

Partners got to have an AdSense account and prove their AdSense product knowledge in an examination (learning material is going to be provided).

Partners got to provide a real-life AdSense case study or an AdSense acquisition proposal to showcase their proficiency. The Google AdSense team will provide a template for that purpose.
Partners must use the AdSense account management platform provided by the Google AdSense team to manage clients.

In some cases, partners might not be ready to use our account management platform with a specific AdSense client. Google expects full transparency with a few partner’s interactions with the AdSense publisher in such a case.

Partners should be managing all ad units of a client’s AdSense account.

Business requirements:-

Partners must represent a business and be legally incorporated to try to business in their locality.
Partners must acquire AdSense publishers and deliver high-touch AdSense optimization service for his or her clients.

Partners must provide a business plan on acquisition and optimization of AdSense publishers which can function as a performance indicator. The Google AdSense team will provide a template for this purpose.

Partners need an existing client base and/or a technique on the way to build up and grow their AdSense client base.

Partners need a sales department that's ready to acquire and optimize Google AdSense publishers.

Quality Standards For Adsense Certified partners:-

Partners must confirm that each one of their sales representatives who work on AdSense clients are Google AdSense certified.

Partners got to provide quarterly reports about their performance, including acquisitions and outreach activity, number and impact of AdSense optimizations and a business plan for subsequent quarters. The Google AdSense team will provide a template for that purpose.

Partners must clearly differentiate their AdSense services from other services that they're going to provide and only use the AdSense Certified Partner badge on materials associated with AdSense services.

Partners must collaborate with the Google AdSense Certified Partner Team and are in fair competition with other Google AdSense Certified Partners in their market.

Reasons that made Google Adsense Launch the Adsense Certified Program:-

In my opinion, three main reasons made Google to start out this new program.

This will help stop fraud Adsense account openings which are created by various Adsense account sellers and earn money from publishers for getting their account approved from Google Adsense team. As of now, the Adsense certified team will get the new publishers their account approved from the Adsense team at no cost.

To help existing publishers get support from Adsense certified partners on behalf of Google.

To Increase Publisher’s revenue by implementing various tests which include A/B test, performing experiments with ad sizes, styles, locations, no right placements, etc.

In addition to the present, this will help google grow its ad revenue from its own AdWords program.

What Benefits you get after joining certified AdSense partners:-

Google says, If you’re trying to find a managed solution with additional services, collaborate with an external Google AdSense Certified Partner. These experts will spend time optimizing your AdSense revenue and managing your account, enabling you to concentrate on the creation of up-to-date content for your website. Their AdSense Certified Partners are carefully vetted and meet rigorous qualification standards and will assist you whether you’re new to the AdSense program or are an existing publisher.

Services that Certified Partners offer include, but aren't limited to:

  • Set up of AdSense account
  • Performance analysis
  • Performance and revenue optimization
  • Maintenance and troubleshooting
Benefits of working with a Google AdSense Certified Partner:

  • Certified experts maximize your AdSense performance and earnings
  • ROI-focused collaboration with performance-based compensation
Freedom for publishers to specialize in generating great content and have it monetized by experts
Using AdSense on your website doesn’t necessarily mean you’re maximizing the potential of your website. Here are some services our Certified Partners offer to spice up ad performance:

  • A/B tests
  • Ad placement optimizations
  • Ad design optimizations
  • Vertical/audience-specific implementations
  • Ad product optimization
Now here is that the list of AdSense certified partners on official Google Adsense site whom you'll trust depending upon your region or country:-

Follow the below link for the list:-

Who actually should consider joining with AdSense partners in real sense:-

According to Google, there are not any criteria to hitch this program. But certain Adsense partners have criteria like minimum page views etc.

Publishers who are new AdSense but get an honest amount of organic traffic per month to their sites.
Existing publishers who want to manage their accounts and increase their revenue from Adsense.
Publishers who can afford and wish to give a point of revenue share to Adsense partners for managing their accounts effectively and increasing their revenue from ads.

Additional benefits these partners offer and a few of them are listed below:-

Google Adsense certified partners not only manage your AdSense account but also many of those partners create a Google Ad exchange account for publishers and optimize both Adsense and Ad exchange ads.

Some of the partners also provide Direct advertisers for your website or blog. So increase in revenue from multiple sources which too with compliance with AdSense policies.

Your revenue grows quite 50% with an equivalent amount of traffic your site receives by implementing proper optimization techniques and performing A/B tests etc. In many cases, it's been found that within a little duration of your time nearly 85-90% revenue growth has been seen by choosing a partner.

In addition to the present, some partners offer support for hosting.SEO. Android, IOS app development, WordPress development and helping altogether such areas.

Bonus Tip:- if you join an Adsense Certified partner, chances of getting your Adsense account banned are very much less as your partners get in touch with Google Adsense team every now and then for you.

Also, Adsense certified partners always try their clients to urge Adsense premium accounts and hence this is often something you can't achieve without them considering the current scenario.

How does Adsense Certified partners Charge and what's the share Revenue share?

The percentage share of the revenue you share with Google Adsense partners depends upon respective partners and therefore the services they provide, Mostly they're between 20-30% and sometimes, even more, depending upon the services they provide to publishers or AdSense account owners.

How does Adsense partners calculate their percentage share?

Suppose, the location earned about € 400 per month. We calculate the initial RPM supported the previous three months.

RPM January ……….. € 0.4
RPM February ……….. € 0.44
RPM March ……… € 0.36
RPM initial …… € 0.4

Amount calculated for the relevant month after optimization

RPM April ……… € 0.68
Revenue from AdSense for April € 720

Amount of predicted revenue without optimization: (€ 720 * (RPM initial/RPM April) = € 423
Extra revenue due to optimization = € 296.48
Share of 30% for Certified partner’s work ………………. = € 88.92
How is that the program still beneficial even after paying them from hard-earned revenue?

Although you give a certain percentage of revenue to partners, your share is merely limited to Adsense revenue.

You get Google Ad exchange account and Adexhcange revenue is quite AdSense.Also, this is often extra revenue generated from your site and is completely yours.

You also get direct advertisements from advertisers which is difficult for little and medium publishers without choosing this and joining these certified partners.

All this extra income and revenue is completely yours and partners don't take any share from this from you.

Importantly, Your AdSense account is safe with certified partners than you managing it. Google never bans your Adsense account is managed by a partner.

My opinion on AdSense partner program

Choosing the right partner for fulfillment is extremely important. Joining this program is extremely easy and see if it works for you. Also, you'll anytime leave these partners and manage your account by yourself as earlier you probably did. So no harm for going with these official AdSense partners and Google recommends to hitch Adsense partners to raised assist it’s publishers.

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