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Saturday, December 28, 2019

HOW TO START A PODCAST: PODCASTING 101 FOR BEGINNERS

HOW TO START A PODCAST: PODCASTING 101 FOR BEGINNERS






Podcasting is one of the fastest-growing industries worldwide thanks to its high impact. 

Statistically speaking, podcasting is growing by leaps and bounds because it is that the most intimate thanks to consuming content.

From a financial perspective, 51% of monthly active podcast listeners within the U.S. have an annual household income of at least $75,000 compared to 38% of the general population.

As this is a growing content platform, it means it’s a great opportunity for you to reach out to your target audience in one of the most effective ways.

This Podcasting 101 guide will assist you to launch your podcast in no-time. If you've got been sitting on the sidelines and been thinking, should I launch my podcast and the way should I roll in the hay, this guide is the answer to all your questions.

I have provided everything that you simply need to start a podcast. So, grab a cup of coffee, bookmark this guide and obtain started.

Page Contents

The Steps of starting a podcast:
  • The #1 lesson before starting a podcast
  • Basics: What do you need to start a podcast:
  • Podcast subtitle (Benefit ex: grow your online business)
  • Create cover art for the podcast (Design)
  • Create Intro/outro music :
  • Podcast equipment and software:
  • Podcasting mic:
  • Podcast recording software:
  • Podcast hosting:
  • Before you record your first podcast:
  • Record and Edit your first podcast
  • What's next after final production?
  • Marketing your podcasting:
  • Conclusion: How to start a podcast
  • The Steps of starting a podcast:
  • For the first-timer, these are the steps involved to launch your podcast. I have provided all the resources below which will help you to get everything in no-time. It’s better if you're taking one week to urge all below mentioned basic stuff in situ then launch your podcast.

Here are the steps of starting a podcast

  • Work on podcast name and niche
  • Get your podcast cover image
  • Get Podcast intro + outro music
  • Get Podcasting equipment
  • Create an environment and process
  • Record your first podcast
  • Get Podcast hosting
  • Upload & publish your first podcast
  • Publish your podcast on iTunes, Google podcast and more
  • Promote Your Podcast
  • The #1 lesson before starting a podcast
  • Before we get started, let’s reinforce the idea and reason for which you are starting a podcast.

As the podcast is an exploding content platform and unlike blogging or video-blogging, it's less technical and solely relies on the knowledge that you simply want to share with the planet. Since not a lot of people are doing it around you, it’s a great opportunity for you to be the first one to get started.

The podcast listener is on the increase and you'll see from the below chart (even though it’s a touch old), the numbers are growing exponentially.

If you are someone who loves numbers to make a decision, the above chart clearly indicates the exponential growth of podcasting listeners. Since it’s also backed up by high-income consumers, you have a great opportunity right away to encash on.

Being an on-demand consumption media,  consumers are more likely to act on your recommendation. Be it promoting your own product, service or any other option, podcast marketing is becoming effective for many brands.

If there's one message, that you simply should confine mind while creating your podcast content, it should be:

Inform, Educate & Entertain

While you are sharing your hard-earned knowledge, be a good educator and entertainer. Keep your audience interest in mind while recording, and you'll be creating only high-quality content. Another thing that has always worked out for most of the podcaster is to entertain. Make the training fun and your podcast show is going to be the talk about the gang.

And now, it’s time to get started.

Basics: What do you need to start a podcast:
Alright, let’s get the basics right. Here are a few things you should have before you record your podcast:

Podcast name: What should be your Podcast name?

There is three simple podcasting naming convention you could follow:

Descriptive name: The Fashionista Show| The Content Marketing Show
A good way to plan your podcast name is like this:

Podcast name | Tag line

A personal name is great when you are planning to host your show yourself and build a personal brand.

Creative name: If you're an ingenious kind of person, let it reflect within the name you select.

Descriptive name: once you targeting a distinct segment, category, this might offer you an excellent edge.

For fresh podcast name inspiration, head over to top podcast charts. Once you've got finalized your podcast name, here is one thing you'll do to check.

Reach out to your friends and business colleagues and ask

Hey, I’m doing a podcast with “______”, what do you think this podcast is about?

To make this survey effective, you should reach out to a minimum of 5 people.

Podcast subtitle (Benefit ex: grow your online business)

Like Podcast name, your subtitle will help users to know who is that the podcast for and why they ought to hear it. Planning it initially also will assist you to narrow down your niche and you'd be ready to pick 1-2 solid ideas from tons of ideas in your head.

Create cover art for the podcast (Design)

The design plays an important role in the growth of your podcast. Establishing a design guide will help you in the long run to maintain a consistent brand.

When you are launching your podcast, you'll be needing graphics for the following:

  • Channel Cover art
  • Episode cover art
Whenever you are uploading a new podcast show, your podcast host would require you to upload a channel art.

Here is what you should do:

Pick a color template for your channel: Based on the audience you are targeting, you should pick the right color. Read this guide color psychology to know what color would be best for your audience.
Here are cover art specs from iTunes:

Artwork: minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format with appropriate file extensions (.jpg, .png), and in the RGB colorspace
All podcast episodes, XML, and artwork are hosted on publicly addressable servers with byte-range requests enabled. (This is usually taken care by your hosting)
Here may be a great tutorial by Ana on creating Podcast cover art.

Create Intro/outro music :
Having an intro and outro music add a component to your podcast. This will be an integral part of your podcast show. In the past, I even have used a service like Fiverr to urge a podcast intro/outro finished my show. It cost me about $15 and as a one-time investment, it was worth it.

Podcast equipment and software:
At this stage, you need to pick some of the best equipment and software for your podcast. Some of the things you need:

  • A quiet space
  • A good mic
  • Software to record solo and edit
  • Software to record guest interviews
  • Podcast hosting
  • Podcasting mic:

When it involves mic, Blue Yeti is the hottest choice among podcaster. The directionality feature of Yeti ensures that you simply could set it up for various situations such as: once you are recording solo when you are recording with a guest or even when you are recording in a group.

In case, if you're trying to find more recommendations, you ought to check our earlier guide the simplest podcast microphone.

Podcast recording software:
There are many software and tools that you simply can connect your mic to start out recording your podcast. Here are some of the best and most used software:

Auphonic: This mobile app is an audio recorder and editor. It also helps you measure the noise in the room which is perfect for you to make changes in your recording setup if required. Once the recording is completed, you'll immediately send it to the Auphhonic server for post-processing.

The app is available for Android and for iOS as well.

Camtasia:

Camtasia may be a popular screencasting tool that would be used for sound recording also. In fact, you'd be surprised how easy it's to record audio using Camtasia. The software is a paid one and is available for Windows and Mac. The software offers features like noise cancellation, easy editing, voice leveling to call a couple of.

Garageband:

Garageband is a free iOS software that could be used on Mac, iPhone, and iPad as a DAW (digital audio workstation). The software is easy to use and you can easily edit your audio files to add intro/outro, add sound effects and do a bunch of other things to create an outstanding podcast show.

Download Garageband

Podcast hosting:

Once you've got recorded your podcast, the subsequent thing is to host them on a podcast hosting service. These podcast hosting services will provide you with an optimized RSS URL, which can assist you to publish your podcast on iTunes, Google Podcasts, Sticher and other podcast services.

There are many free and paid podcast hosting services out there. Here are some of my favorite:

BuzzSprout: Idle for newbies and experienced podcasters. They have a free and paid plan which inserts perfectly for anyone who is trying out or podcasting for money. They also offer WordPress plugin and lots of beginner’s guides which might assist you to start your podcast also as grow it.

Get Buzzsprout hosting for free

Other options are:

  • Podbean
  • Anchor
  • Audioboom
  • Soundcloud
  • Before you record your first podcast:
  • By now, you're ready with essential equipment and tools for recording and launching your podcast. The next thing is to organize a couple of things before you begin recording your first podcast.

Topic ideas: you ought to have a minimum of 6-10 podcast topic ideas ready. At the time of launch, you ought to be ready with a minimum of 3 podcast show for the continual publishing. You can use good-old Google sheets or Trello to manage your topic ideas.

Welcome message: The welcome message goes to be a pitch about who you're and why you matter.

Script and outline for every topic:

For every topic, you should have the following ready:

  • The topic
  • A brief outline of the episode
  • The main takeaway of the episode
  • I usually keep this ready in a Google doc. The planning at this stage will ensure you can get in the flow state when you start recording the show.

Record and Edit your first podcast
Now, it’s time for you to record your first podcast show. I would normally record 3-4 podcasts in one sitting. A lot of users wish to record just one podcast each day, which is ok as long as you're following your podcast publishing schedule.

The editing of the first few podcasts show is usually time-consuming but after that, it becomes easier. If you'll edit it yourself, then nothing loves it. But if you are someone like me who believes that time is money, you can hire a freelancer from Fiverr or hire a virtual assistant to edit the podcast for you.

This is the format I use for Podcast editing:

Teaser + Intro + meat + ad + meat + CTA + Meat + Subscription/review reminder + Outro

What's next after final production?

Glad you asked, as this part is quite essential for your podcast to be able to reach the right ears.

The first few things you should be doing is: (This is a one-time thing)

Upload your podcast to your podcast host with show notes and any other details.

  • Submit your podcast to iTunes
  • Submit your podcast to Google Podcasts
  • Submit your podcast to Sticher
  • Submit your podcast to Soundcloud
  • The process is additionally easy, as you simply got to submit the RSS feed generated by your podcast hosting to those podcast submission sites.

This submission to the above platforms (iTunes, Google Podcasts, Sticher) is required just one time. In the future, you simply got to upload your podcast to your podcast host and your new episodes are going to be automatically added to those podcasting sites.

Marketing your podcasting:

What’s the worse thing about throwing a party? Not sending an invite. The same is true for any podcast. After releasing your podcast, now it’s time for you to let the planet know that your podcast is live.

If you have already got an existing channel like YouTube, Blog, email-list, social media, use it to announce your podcast. You should also submit your Podcast to the directories. Here may be a comprehensive podcast directory list by Ross Winn (Great guy).

Here is the list of Social-media sites where you can share your podcast:

  • YouTube
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
It is also an honest idea to spend some money on advertising your podcast to the proper audience. You can roll in the hay at the initial stage or after you've got published 5+ shows.

It is natural to not get many views on your first few podcasts but as you continue publishing, the listener is going to be browsing your old shows also.

Well, these are the definite steps you can follow to start a podcast today. Just to make your life easier, here are a few additional tips for podcasting that you should remember:

  • Set a definite date and time for publishing
  • Have one evergreen recorded podcast (As a backup plan)
  • Mention Website link at the start & end of Show notes
  • Use an animated video overlay and publish your podcast on YouTube.
  • Connect with best minds in your industry by inviting them to be a guest on your podcast show.
  • Conclusion: How to start a podcast
Well, now's the simplest time to start out a podcast. The above steps are all you would like to launch your podcast.

In case if you would like to feature any new tip, be happy to let me know within the comment section below.

Here are a couple of hand-picked guides for you to read next:

  • 5 Best USB Microphone for Podcasting
  • Best WordPress Podcast plugins
  • Ringr review: Record Podcast with a remote host
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