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Tuesday, December 31, 2019

22+ SMART WAYS TO GET MORE SUBSCRIBERS ON YOUTUBE IN 2020

22+ SMART WAYS TO GET MORE SUBSCRIBERS ON YOUTUBE IN 2020

Getting more YouTube subscribers is an art!

If you currently have a YouTube channel, you want to be wondering how you'll get more YouTube subscribers, and the way you'll increase the reach of your YouTube videos.

With a sensible strategy and persistence, you'll be a subsequent big YouTube star with plenty of subscribers.

I have shared strategies that might assist you to urge more YouTube subscribers in no time.

How do I know that?

Because I even have applied it and here is what my YouTube channel subscriber count seems like with only 200 videos.

Before, I share the strategies, a crucial outlook from the industry.

Video content is leading the way within the content marketing scene (as of 2020). YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google and lots of (including me) like it.

Facebook and Twitter have recently stepped into the video marketing game, but they still fall way in need of getting the type of impact that YouTube has.

With over a billion unique YouTube visitors per month, there's an outsized potential audience for each uploaded video. Whether it’s a video of somebody performing a prank or a video of a fashionista’s summer wear review, YouTube is that the go-to platform for video consumption.

With an entirely new lot of YouTube stars on the increase, it's definitely a platform to be considered by everyone trying to hunt out some online marketing and publicity.

Popular: How to make money on YouTube (from beginner to advanced)
YouTube is a great platform for bloggers to broaden their internet reach by making a personal connection with their followers.

The possibility for a blogger to leverage this social media giant and drive huge traffic from YouTube is high. To do that, one first must get more subscribers.

Note: This detailed guide to getting YouTube subscribers is long. Make sure you've got enough time now to read it, or you can always bookmark it and read it later! 

Page Contents

22+ Smart Ways To Get More YouTube Subscribers in 2020

1. Add Watermark to your video.
2. Configure YouTube account defaults
3. Append your Channel URL with subscription string
4. YouTube Thumbnail image:
5. Create an idea (and script) for your videos.
6. Produce highly engaging content (obviously).
7. Increase your uploading frequency.
8. Optimize YouTube Titles for CTR
9. Make the most of channel customizations.
10. Create an engaging channel trailer.
11. Use the right tools.
12. Let people find your YouTube Channel.
13. Publish Longer videos (10+ minutes)
14. Use A YouTube Intro & Outro.
15. Edit your videos ruthlessly.
16. Optimize your video descriptions.
17. Make the most of meta tags.
18. End your videos on a high note.
19. Consider collaborating with fellow YouTubers.
20. Interact with your loyal fan base.
21. Consider giveaways and video challenges.
22. Cross-platform promotion is a necessity.

22+ Smart Ways To Get More YouTube Subscribers in 2020

Another year has gone and your resolution to re-build that YouTube channel of yours has not been accomplished.

If you're brooding about revamping your YouTube channel, here are 21+ smart ways to realize more YouTube subscribers in 2020.

I recently had the prospect to attend a YouTube fan-fest with a VIP invitee (thanks to my wonderful acquaintances), and a little interaction with them will shed some light on how these things work out.

I have another associate who saw a tremendous amount of growth in his YouTube subscribers and viewers within two years. Although his numbers won't be outrageous, they total well above 1,000,000 views, which quite justifies his efforts.

All that said, correctly implementing these techniques will surely assist you to achieve your goals.

1. Add Watermark to your video.

This is a pleasant little hack that you simply can use for your YouTube channel directly. Youtube allows you to add a watermark that would be shown on all of your videos and in the least the time. This adds differently for your viewers to subscribe to your channel. This is how this watermark looks like:

To do this, head over to the YouTube branding page here and add a replacement watermark.

Do notice, the varied options to point out the watermark. You can also remove any existing watermark and use a replacement one. Initially, I used my logo as a watermark but afterward, I shifted to the “Subscribe” icon which helped me to extend the number of subscribers.

You can download the below image (.gif) and use it as your watermark.

2. Configure YouTube account defaults

This is another nice hack that you simply can use to feature a subscribe reminder altogether your videos. Just like branding, YouTube allows you to add default settings for all of your future uploads.  You can use this feature to ask your users to subscribe to your videos altogether your videos. (See screenshot below)

To configure this, simply head over to YouTube defaults page and add an outline that you simply would really like to point out altogether your videos.

This is the default description I exploit altogether my videos.

I can always edit or remove anything at the time of uploading videos. This is such a time saver and ensures that I remind my viewers to subscribe to my channel.

3. Append your Channel URL with subscription string

This is another smart thanks to exponentially increase YouTube subscriptions from people that click on your channel link. In this trick, you will append your channel link with “?sub_confirmation=1”

What this does is, when a user clicks on your link with SML magic string (?sub_confirmation=1), they see the pop-up to quickly subscribe to your YouTube channel. (See the screenshot below)

This removes the friction and lets users quickly subscribe to your channel.

You can use YouTube subscription string with tip#2 (above) or also once you add a YouTube channel link on your blog, social media or other places.

4. YouTube Thumbnail image:

Here is something many YouTube creators agree upon.

Create a custom video thumbnail for every video rather than letting one be randomly generated. This only makes sense.

Using annotations and relevant images as custom thumbnails for your YouTube videos will increase your videos’ CTR (click-through rate). A custom video thumbnail with a minor annotation will tell your users what your video is all about.

YouTube currently offers a variety of thumbnails from three intervals – at the 1/4th mark, at 1/2 mark, and at the 3/4th mark. Choose the one that best illustrates what your video is about.

YouTube thumbnails assist you to attract new users to your channel and if you're not designing catchy thumbnails, you're missing out tons.

The idle size for YouTube Thumbnails are: 1280 x 720 pixels

You can use a tool like:

Thumbmaker (DIY)

to create stunning YouTube thumbnails. They offer pre-made template and you can create eye-catchy thumbnails within minutes:

If you are short of time, you can use Fiverr to hire someone to create thumbnails for you.

5. Create an idea (and script) for your videos.

The first step in getting started on your YouTube journey is to plan what your channel goes to be all about.

Then you would like to plan the structure of the videos.

Decide what it's that you simply love creating and specialize in developing related skills. Do not mimic trending YouTube channels. Doing what you're keen on is more important for fulfillment on YouTube (and in life).

Videos tend to perform better if you write a script because scripts assist you in organizing your videos efficiently and keeping you on target. By sticking to a script, you’ll be ready to stay track without veering off to an unrelated topic. This script also will ensure an ideal flow of events leading to a well-focused video.

Include as many details as possible into your video script:

The exact words you are going to say.
The actions you will be taking in the video.
The main points you need to stress.
Any necessary calls to action (click on this link, subscribe to my channel, etc.)
Also, identify your audience and write your script supported their understanding.

Are they technically savvy?

Are they non-native English speakers?

Are they smart or dumb?

What are their levels of expertise about yours? Do they want something funny or informative?

Identify who your audience is and use appropriate language.

6. Produce highly engaging content (obviously).

It should go without saying, but you would like to make content that's engaging, informative, and entertaining. Make sure it stays that way for the whole duration of the video. Losing the hook within the middle will cost you tons of viewers.

Content that works the simplest is content that's either entertaining or informative. The content that basically works the simplest is content that's entertaining AND informative. This is pretty standard with any quite content marketing, but especially, videos that inform and entertain are usually the foremost successful.

Specifically, you ought to be uploading a mix of burst and evergreen videos. Burst videos are going to be all the craze for a limited time, getting you instant hits, but will dissolve as time passes by.

Evergreen videos are those which will get you archived views and can remain relevant regardless of time. Ideally, if possible, you ought to attempt to create mostly evergreen content.

If you fear the wrath of the camera, you'll try publishing ‘Screencasts‘. You can still make screencasts entertaining and informative.

Whatever you are doing, before you hit the publish button, confirm your videos are highly engaging and can be useful to your audience.

7. Increase your uploading frequency.

Now, this is often easier said than done, but you can't ignore its validity. The main reason someone subscribes to a channel is that they love the work of the publisher and need to ascertain more of their videos.

YouTube subscribers usually don't like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be ready to continue together with your subscribers’ demands.

Consistency is the key to developing a long-lasting relationship together with your subscribers.

Release your videos during a timely, recurring, and structured fashion. Try to publish one video per week… or a minimum of one or two per month.

Stick to your schedule and don't upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a replacement episode comes out consistent with a daily schedule. This consistency helps you stay engaged as a viewer.

8. Optimize YouTube Titles for CTR

Being distinguishable is the most vital aspect of YouTube success.

One good way to try to do this is often to offer your videos offbeat names. This way, you’re getting to be getting tons of individuals coming to your channel supported curiosity alone.

Having quirky titles will play a serious role in getting the views that your channel must enjoy the social proof factor.

But to urge a maximum amount of views, you'll also get to dive into the SEO a part of YouTube marketing.

Here are a few tips for optimizing your YouTube titles for greater reach:

  • Use the keyword in the title. This had a larger impact on SEO in the past, but it still features a pretty large effect on video. Google crawlers don’t watch videos the way they read blog posts, so putting the keyword within the title will let Google bots know what your video is all about.
  • Use Google Adwords to spot what people are checking out online. Try to tackle videos with an ideal blend of high volume searches and low competition.
  • Don’t make the title too long. Google truncates the length of the video right down to 66 characters and adds ‘YouTube |’ before the video (taking an additional 10 characters). Your ideal video title should be no quite 50 characters.
  • Make the title descriptive. Give the audience a sneak peek on what the video is going to be about.
  • Make the title engaging. Like I said above, having an unusual title will get more people to click. The more clicks you've got, the upper it'll rank.
  • Don’t use the word “video” in the title. This will only take up space and won’t assist you to rank higher on YouTube’s program (though it's going to have an impact on normal search engines).
  • In short, find out how to write down catchy, relevant, and optimized titles.

9. Make the most of channel customizations.

If you're getting to get visitors to trust your brand on YouTube, you've got to form the foremost of the customization options that YouTube has got to offer.

Make yourself appear professional, and viewers are going to be bound to respect and trust you.

If you already run a blog with a touch of a following, make use of comparable branding elements for your YouTube channel. This will make you easily recognizable across all platforms.

Having some well-crafted, custom channel art for YouTube will assist you to establish yourself as a brand.

Use a custom background header that has some design elements from your blog.

Make the foremost of the YouTube channel bio and custom URL to end up your channel customizations. Keep the bio short and to the point. You can always link to your blog’s URL within the video description for a more detailed bio.

Here is the perfect size for YouTube channel cover: 2560 x 1440 pixels

10. Create an engaging channel trailer.

YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel.

Your channel trailer are some things you want to carefully work on and constantly improve to stay visitors engaged.

This is the instant where you would like to catch your audience’s attention within a couple of seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.

Here you'll get to provide a reason for your potential subscribers on why they need to stay your channel, and what it's that you simply need to offer them.

If you're good ahead of the camera, provides a quick, informative, and interesting introduction (with a well-structured script).

In your YouTube’s Channel Reports, check the viewer retention rates to ascertain if you're killing off potential subscribers with an uneventful or lengthy channel trailer.

Tweak it until it’s perfect.

11. Use the right tools.

There are tons of great tools out there. From tools to assist you to create videos to tools to assist you to promote your videos, using the proper tools will assist you to increase your organic viewership.

And the more organic views you've got, the more potential subscribers you'll get.

For me, I even have been using TubeBuddy for a short time & I highly recommend it to anyone serious about YouTube marketing.

  • Check out my TubeBuddy review.
  • TubeBuddy will assist you to find more viewers, make extra money, and automate your entire YouTube process. Definitely check it out.

 Get TubeBuddy Account

Check out this video on how TubeBuddy can help:

More YouTube tools:

  • Thumbnail maker for YouTube
  • YouTube Capture for iPhone/iPad
  • TechCrunch- Super Chat: Make Money with Live Streams
12. Let people find your YouTube Channel.

YouTube provides a choice to link to your official website, and if you’ve got one, confirm you are doing it.

This makes sense, and there’s no reason for you not doing it.

The efforts you set into getting visitors for your YouTube channel are often capitalized on once you direct your most curious visitors to your website. Moreover, your channel also will become verified as an authentic representation of your brand on YouTube.

Under the channel settings of your YouTube page, add your website/blog URL to your channel.

You may also consider adding your website/blog URL within the channel description itself.

Similarly, add a ‘Subscribe’ button somewhere on your blog to drive more subscribers to your YouTube channel.

Read: How To Add YouTube Subscribe Button On Your Blog

13. Publish Longer videos (10+ minutes)

Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are those which are now quite 10+ minutes.

Earlier, shorter videos wont to perform well but now as YouTube has gained the momentum, longer videos tend to rank higher.

Comscore reported in January 2014 that the typical length of most YouTube videos was around 4.4 minutes. For content creators who are becoming started, this is often the golden number.

Follow this number until a following is built.

Once you've got an honest following, you'll experiment with video length and see what your audience’s reaction is.

Keep it simple, informative, entertaining, and more than 10+ minutes.

This is no hard and fast rule, especially if your video might be wiped out 

Create a tail slate, or a brand-like outro with a typical banner and “subscribe” annotations across all of your videos.

End your videos with a smile and keep your visitors looking forward to more.


14. Use A YouTube Intro & Outro.

Your YouTube intro and outro not only helps in branding, but it will also make your video more entertaining.

Having an intro and outro will serve your brand and offer your video a way of professionalism. It’s like the opening theme song of a TV show.

Moreover, a beautiful intro will make sure that your viewers stay glued to the remainder of the video.

15. Edit your videos ruthlessly.

Thomas Hawk, a well-renowned photographer, claims that for every single photograph that he publishes, he has ten rejected shots. The same goes for any type of editing.

Ruthlessly edit your YouTube videos and confirm only your best ones get published.

If you make haste about strictly adhering to your schedule and publish haphazardly, it will only hurt you and your brand as a whole. Make tons of recordings while you're shooting a video, and confirm only the simplest parts get selected.

Take multiple shots if you don’t feel confident a few certain take.

Although I haven’t done much video editing on a Macintosh, Adobe Premier will work perfectly if you're supported Windows. Get the right editing tools to assist you in this (often) painstaking process.

If you are willing to invest more time and effort to understanding cinematography, I recommend you check out The Five C’s of Cinematography: Essential tips for film making. It has some great cutting-edge techniques for both the novice and therefore the seasoned cinematographer.

How To Edit A Video On YouTube
Here are the right YouTube dimension for various quality:

  • 2160p (4K) – 3840 x 2160 pixels
  • 1440p (2K) – 2560 x 1440 pixels
  • 1080p (HD) – 1920 x 1080 pixels
  • 720p (HD) – 1280 x 720 pixels
  • 480p – 854 x 480 pixels

16. Optimize your video descriptions.

Coming back to the SEO aspect of YouTube videos, the video description isn't to be neglected.

The description won't only let your videos be found in search engines, they’ll also give potential viewers a thought of what your video is about.

But don’t overdo it. Having a really detailed description makes no sense because only the primary few lines of your description show up when the video is initially loaded.

Again, just like the title, you ought to use your keyword within the description, and again, don’t overdo it. Don’t think you’re outsmarting the program by adding in your keyword 17 times. Doing this may actually hurt your chances of exposure in searches.

Keep it natural and authentic.

Hint: you'll try linking people to a ‘squeeze page’ in your video description.

17. Make the most of meta tags.

Make use of the Google Keyword Planner for getting ideas on relevant keywords for your YouTube videos. Add all of these relevant keywords to your videos. This will assist you to become more discoverable in both Google and YouTube search engines.

Overdoing keywords won't help (it will actually hurt), but a couple of well-researched and well-placed keywords can do wonders for your rankings.

A low video count may not always be only about poor content; it could also indicate poor discoverability

Metadata is something that plays a major role in getting your videos displayed in search results. You can browse some well-converting videos and see what meta tags they're using to offer you some ideas. But don’t just copy and paste meta tags; this won’t help your cause.

Here’s a video guide to help you out:

18. End your videos on a high note.

Whatever the nature of your videos, confirm you finish your videos on a high note.

Just like the last dialogue before the curtain falls, confirm you finish your videos during a memorable fashion.

Ask your audience for a subscription and alike if they liked the video. Tell them to check out your website. Give them your phone number and ask them to call you (…I wouldn’t recommend that one).

Whatever you do, remember:

If you never ask, the solution will always be no.
End your videos on a note of confidence and let your audience know that you simply appreciate their viewership.

Create a tail slate, or a brand-like outro with a typical banner and “subscribe” annotations across all of your videos.

End your videos with a smile and keep your visitors looking forward to more.

19. Consider collaborating with fellow YouTubers.

Collaborating on YouTube has become pretty common recently among top content creators.

Why?

Because collaboration benefits everyone.
It’ll be good for you, for your collaborators, and for the audience.

The creative process may be a constructive one, and seeing other YouTubers as your competitors will only impede your progress, leaving you languishing and loathing others’ successes.

Try to reach bent similar users in your field and ask them out for a chance to figure together on something interesting.

You’ll be ready to hook up with a replacement audience, your collaborator is going to be ready to hook up with a replacement audience, and your viewers will love all of this extra value they’re getting.

It’s a win-win-win.

20. Interact with your loyal fan base.

Social media is built upon this intangible thread of connecting and interacting with fellow people.

It is all about how much you care.
When your fans know that you simply care about them, they're going to care about you.

Interact together with your audience, and hear their requests within the comments section of your videos. It is true that you simply may face certain backlashes and anger in your comments section, but brush it off with elegance and hear your loyal fan base.

Reply to the comments under your videos, and make your viewers feel connected all the time. This will build trust, and they will respect you for caring about them.

21. Consider giveaways and video challenges.

Who doesn’t love giveaways?

Offer your audience something reciprocally for all of their engagement on your YouTube channel.

A free YouTube giveaway or video contest will reward your current followers and can help lure in new followers.

You can give away anything you want:

  • A new tech gadget.
  • A branded t-shirt.
  • A hosting subscription.
  • A new car…!
  • Whatever it's, your audience will love the prospect of getting something for free of charge, and that they will tell all of their friends about it (especially if the prize is basically good). This is not only free promotion, but it’s also free viral promotion.

For a very big giveaway, many YouTube hosts require users to follow all of their social media profiles to enter into the competition. I recommend this approach.

It’s best if the thing you’re making a gift of is said to your niche, but albeit it’s not, your audience will still love getting something for free of charge.

22. Cross-platform promotion is a necessity.

In this age of social media, being present and active on multiple social platforms may be a pre-requisite for life.

If you’re trying to create a brand, being discoverable may be a must. You need to move on to many major social media platforms.

You shoulda a minimum of have a profile on Facebook, Twitter, and Google Plus. But you'll always choose other ones like Pinterest, Instagram, SnapChat, and all of the others…

If being on too many social media platforms sounds like a logistical nightmare, you can use an auto-scheduling app like SocialPilot to help you stay organized and on a regular posting schedule.

You can also try Facebook Ads and Google Ads to promote yourself further on the web (I’d recommend trying Facebook Ads before Google Ads).

This is how successful brands are built.

By being visible in many places around the web, you set yourself up as an omniscient presence.

Bonus Tip: Hustle for your first 1000 YouTube subscribers.

Whatever you are doing, have an aggressive strategy to urge out there and obtain your first 1000 subscribers as quickly as possible.

The ‘build it, they’ll come’ attitude won’t work on social media. You will get to promote your channel to your maximum abilities. A channel that’s quickly gaining buzz also will assist you to stay motivated to figure even harder and make better videos for your audience.

Share together with your friends what you’ve been performing on, and invite a subscription if they're interested. Remember, don’t keep pestering friends; they are not obliged to do anything.

Get out there on other social media platforms with some personal connections and allow them to realize your undertakings. Ask them for likes and subscriptions (if they’re interested).

Again, don’t pester anyone!

Conclusion: Keep experimenting and exploring

What worked for someone else might not turn out to work for you. So, keep experimenting and stick to the methods that work… for you.

Keep experimenting with camera angles, backgrounds, video thumbnails, and every one of the techniques during this article. Keep tracking your changes and therefore the way they're affecting your audience’s behavior.

Stay true to your brand.

Building something useful on YouTube takes tons of effort, time, perseverance, and a long-term commitment. But eventually, patiently, you'll reap its benefits.

What are some other strategies you think should be mentioned here? Shout out your thoughts on the way to build YouTube subscribers within the comments below.

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