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Monday, December 30, 2019

22+ BEST SOCIAL MEDIA MARKETING TOOLS FOR INSANE ENGAGEMENT (2020)

22+ BEST SOCIAL MEDIA MARKETING TOOLS FOR INSANE ENGAGEMENT (2020)



Nothing might be more demanding and time-consuming than manually running a business.

When you keep having to try everything manually, you'll often spend much time without achieving considerably.

Social media marketing is not anymore a requirement but an important element for your business.  The primary reason businesses of all kinds achieve social media marketing is that they need all of their tedious tasks systemized with tools.

Social media marketing, for instance, takes an ample amount of your time to supply content, publish, manage and measure it correctly.

How can you possibly do all of it manually?

You need to constantly sit in front of your computer sharing posts on Twitter, Facebook, Instagram, Pinterest, etc. You also got to be manually monitoring your mentions, comments, managing followers, and so on.

How can someone manage Social media efficiently and in less time?

And not just manage but grow the reach, engagement while increasing the standard.

Luckily, nowadays, there are many advanced Social media tools, once put in place, will take care of all these tedious social media tasks while tremendously boosting your social media engagement.

Just using the proper tool will amplify your social media goals in no-time and with an equivalent effort.

Here I even have curated the simplest social media tools that you simply can pick for your needs. This extensive list is targeted for all types of businesses:

Small, medium and enterprise alike.

Depending upon what quite content you produce and social media channel you targeting, pick the one that matches your need and pocket. Most of them offer a free trial, which should be sufficient for you to test out before you commit yourself to a long term agreement.

Rest ensure, of these are high-quality social media marketing tools that have proven their worth for similar businesses like yours.

Let’s get started.

Page Contents

19 Best Social Media Marketing Tools That Will Increase Your Engagement

1. MissingLettr (Use Artificial intelligence to create social media content)
2. Crowdfire
3. AgoraPulse
4. SocialPilot
5. Adobe Spark
6. Canva
7. Hootsuite
8. Post Planner
9. Edgar
10. WhoUnfollowedMe
11. Iconosquare
12. Pinterest Analytics
13. TailwindApp
14. Sprout Social
15. Twitter Analytics
16. Tagboard
17. Brand24
18. Nuzzel
19. BuzzSumo
20. Social Mention
21. Feedly

Best Social Media video tools:

1. OneStream
2. Camm Live
3. Wave Videomaker

Best Social Media Tools To Make Your Work More Efficient

19 Best Social Media Marketing Tools That Will Increase Your Engagement

1. MissingLettr (Use Artificial intelligence to create social media content)

Let's just accept it, creating social media content may be a time-consuming process. This is what Missinglettr is solving for agencies and content creators. This is perhaps the fastest thanks to automatically create social media content from your existing articles.

Read Missinglettr review here and watch the below video guide to understand how it works:

None the less, Missinglettr also takes care of social media scheduling and publishing.

Get Started for Free

2. Crowdfire


Crowdfire may be a popular tool that will assist you to manage and schedule content on Twitter. Apart from Twitter, they also support other social media networks like Instagram, LinkedIn, Facebook and Pinterest.

One thing I prefer the foremost about Crowdfire is that the topic suggestion. It allows you to discover articles supported topics that you simply have an interest in and with one click you'll also add them to your Twitter or other social media account. It also suggests the best time to tweet which is a bonus.

This is one social media tool you ought to inspect.

Create a free account

3. AgoraPulse

If I even have to recommend just one solution for managing your Twitter profile, which will be AgoraPulse.

This is one of the simplest social media marketing and engagement tools on this whole list for dramatically increasing your engagement on Twitter, Facebook, and a couple of other supported platforms.

While you're picking the proper social media marketing tool for this job, you ought to search for one who allows you to publish, monitor and have interaction from one dashboard.

If your business features a social media team, the team feature of AgoraPulse will make your life easier.

It’s their mobile apps that let me monitor all my twitter profile (@ShoutMeLoud and personal profile @Twitter). The best part is, they also allow saved replies option. The template feature is handy when you have to answer the same questions repeated times.

Grab 28 days free trial


4. SocialPilot

Do you really want to take your social media campaign to a greater height?

Then SocialPilot is the best way of achieving that dream.

SocialPilot enables you to schedule up to 2,000 social media posts using their Business Plan. You can access and analyze the activities generated by the posts you’ve made.

You also have the proper to grant access to up to half a dozen members of your team or staff. They also have a mobile app which makes it easier for you to schedule content right from the comfort of your fingertip.

SocialPilot is seriously great and you ought to start using it directly.

Read: SocialPilot review: How to use it for Social media promotion

5. Adobe Spark

With Adobe Spark, it's easy to make videos and graphics that are visually appealing and socially engaging.

If you would like to make ads that enjoy a high CTR (click-through rate), then Adobe Spark is going to be your ally.

Creating stunning images with this tool can make your posts go viral. Here are a couple of images I created using Adobe spark app within 5 minutes.

The more attractive your posts are, the more you'll be seen as an authority in your niche. Leveraging the facility of Adobe with Adobe Spark will surely assist you to get there.


Another thing that I liked about Adobe Spark is; you'll create perfect sized images for each social media platform. This is a nifty feature that creates a strong social media mobile app for all quite users.

Download Adobe Spark

6. Canva

When people hear something, they're only ready to remember 10% of that information every week. However, if there’s a relevant image alongside that information, the retention rate increases to 60%.

This is the rationale social media marketers give preference to the utilization of visual content marketing on social media, even more so than on blogs.

And Canva may be a useful gizmo for creating great images.

Who cares if you are not a good graphic designer? With Canva, you'll create some amazing visual content for your social media websites by making use of the templates they provide.

This tool is so good that it can make any novice appear as if knowledgeable with minimal effort.

Check out Canva

7. Hootsuite

Hootsuite is one of the foremost popular social media tools on the web.

Like Buffer, Hootsuite helps you instantly connect with quite 35 popular social media networks. With one click, you'll plan your posts and have them delivered to your profiles across various social media platforms.

On Hootsuite’s online dashboard, you'll quickly engage, collaborate, analyze, and integrate your best content.

30 days trial of HootSuite

Read: HootSuite Review: Social media automation on steroids

8. Post Planner

No one does it better than Post Planner when it involves scheduling posts. I have started using them almost 3 years back & it had been one among my favorite app to get engaging Facebook posts & scheduling them on Facebook. However, lately, I exploit PostPlanner to get content & using SocialPilot to schedule content.

With Post Planner’s advanced technology, you'll find, plan, and post the perfect content to spice up your social media engagement during a short and effective time.

Sign up for PostPlanner

9. Edgar

Content marketing is the backbone of social media marketing, and if done right it can do wonders for your business.

Creating relevant and powerful content isn't easy and may take tons of your time. So why waste the effort when you can reuse it to market yourself again?

Fact: Almost 60% of marketers reuse their content.

But keeping track of old content and scheduling it for reposting takes a lot of effort.

With Edgar, you not only can schedule posts, but Edgar also keeps a stack of the old content for you. This stack keeps chipping away at old content and moves it out of the cue as a bit gets republished.

This tool helps you manage your old content with ease and efficiency.

Take 30 days free trial of Edgar

10. WhoUnfollowedMe

Have you been following some people on Twitter and want to know if they are following you back?

Or, are some followers quietly leaving without you knowing?

Well, with WhoUnfollowedMe, you'll get an accurate picture of these who are unfollowing you.

This will offer you insight into whether or not your content is engaging the sorts of users you're seeking to draw in.

Try WhoUnfollowed me

11. Iconosquare


Iconosquare provides important metrics regarding your Instagram account.

With this excellent tool, you'll get a vivid picture of the number of likes received, the typical number of total likes, your most liked photo ever, a growth chart of your followers, and a few even more advanced analytics.

This makes it easy to trace lead-conversions and send private messages a bit like on Twitter.

Iconosquare really assists you in enhancing communication together with your Instagram followers.

Start a free trial

12. Pinterest Analytics

Everyone likes to skills many of us are pinning from their website, seeing their pins, and clicking their content.

With Pinterest Analytics, you'll quickly see all of those stats. With metrics from your Pinterest profile, you'll improve on the way to create your pins and boards.

It also gives you an insight into how people are using the ‘Pin It’ button on your site to pin your content to Pinterest.

This tool also shows your highest-performing Pins of all time while supplying you with insight into the demographics of your Pinterest followers.

Sign in to Pinterest Analytics


13. TailwindApp

This tool is designed to help you with your Pinterest marketing efforts.

Being the official marketing partner for Pinterest, it helps you with bulk uploads, calendar scheduling, and multi-board pin creating.

It helps you find the best time when you should be sending your pins to get the best response from your target audience.

Take a free trial of Tailwind


14. Sprout Social

In this world where everything evolves at jet speed, people want quick responses to queries that they consider critical.

Sprout Social provides you with a fast and reliable way to respond to your clients’ queries.

It makes your customer service more professional by letting you answer questions and resolve issues as quickly as possible across all social networks.

This social media management tool makes your communication faster, smarter, and more efficient.

Try SproutSocial

15. Twitter Analytics

This is a free tool for measuring statistics on your Twitter account.

With Twitter Analytics, it's easy to live and boost your Twitter impact.

It not only measures engagement, but it also assists you in making your tweets more successful. You can track how Twitter Cards drive clicks and obtain a real picture of the locations, demographics, and interests of your followers, as well as how to improve the engagement of tweets.

Check your brand Twitter analytics

16. Tagboard


Many experts highly recommend this tool.

It allows you to manage the brand activity which is taking place regarding your brand on social media.

With just 24 hours in a day and so many things to do, this tool can help prioritize your efforts. It helps you find activities happening within the social media world concerning your brand.

You can look for hashtags and it'll populate results by all the negative and positive comments the hashtag produces about your brand. It is an excellent tool to stay an eye fixed on the group action and obtain clear analytical data to figure around on a real-time basis.

Check out Tagboard

17. Brand24

When your company gets mentioned on Twitter, most of the time you're not within the office to reply.

When at work, getting to each social media website and searching for the mention of your brand can take hours. With Brand24, the task is made a lot easier.

Brand24 provides you with real-time information on all the activities happening about your brand on social media platforms.

Not only does it save you time, but it also keeps you alert. This helps you respond to all the negative and positive comments regarding your brand in a reasonable amount of time.

Try Brand24 for free

18. Nuzzel


Knowing the interests and likes of your target market is the first rule of social media.

Nuzzel can assist you mapped out all types of important information like contact information, demographics, interests, etc.

It also allows you to sort through your friends and friends of friends’ shared posts.

Nuzzle will keep you updated on everything that's happening and trending in your circle.

Available on iOS and Android, it is a great application that can help you with content curation on Facebook and Twitter.

Check out Nuzzle

19. BuzzSumo


This one works a touch different from Nuzzel, although it's also meant for content curation purposes.

BuzzSumo allows you to know your competition and niche market. With search criteria based on keywords, you can find the most shared content and figure out what’s working well in your niche.

It also allows you to filter content supported date and recognition making this tool even more convenient.

Check out BuzzSumo

20. Social Mention


Do you want to know how many people are talking about you, your brand, or your products on social media?

Then SocialMention is the right tool to assist you to get what you would like. This is a social media search and social media analytics tool which collects content generated by users during a single stream of data.

It enables you to stay an eye fixed on social mentions on over 100 social media sites to understand how popular (or unpopular) you've got become.

Try SocialMention

21. Feedly

With Feedly, you'll stay au courant what's happening on your social media networks.


It keeps you informed of each tweet from your competitors, thereby helping you to remain up so far with information that's necessary for your growth.

Once you're registered, you've got access to keyword alerts and updates regarding any change with the blogs, publications, and YouTube channels you're following.

Use Feedly

Best Social Media video tools:

As video usage has become a major factor for social media marketing, let’s check out a number of the simplest social media video tools. These tools will help you create videos faster, help you make most out of the live videos and some of them help you make most out of your video content on YouTube as well.

1. OneStream

One stream may be a powerful social media automation tool that you simply should bookmark it today. This tool does one thing, and it does it well.

With Onstream, you'll schedule pre-recorded videos to travel to survive your favorite social media platforms. Currently, it supports Facebook, Twitter, YouTube, and Periscope. If you have a ton of pre-recorded videos that you want to stream live, you can use the scheduling feature to fill your social media calendar for live videos.

In my testing, it had been super friendly to use, and you'll add videos by uploading or directly integrating with Dropbox or Google drive.

The free plan allows you to stream to at least one platform and paid plans to offer you unlimited access. They do offer a free trial which you can use right away to see the power of OneStream.

Take free trial

2. Camm Live

This easy to use Mac app might be your new studio if you're using live videos. Ecamm features a huge fan base who uses it and recommends it for live broadcasting.

Ecamm supports popular social media live platforms like Facebook, YouTube, Twitch, Periscope. You can stream live from your desktop and could do a lot of following things:

Use multiple cameras including DSLR and switch between cameras.
Add lower thirds, Screenshot, images, .gif and a lot more
Add guests from Skype for live broadcast. Up to 5 guests at once.
Show cameras and skype guest in split-screen or grid view
Stream a pre-recorded video as live video.
Add a live picture-in-picture to your pre-recorded content.
Every broadcast is automatically saved locally for reuse in the future.
Highlight comments from live watchers in the broadcast
Offers integration with Restream and Switchboard to live stream on multiple platforms at once.
They offer a free trial, and after trying it for the first time, I was blown away by this tool. This improves your live broadcast to a great extent and lets you add a lot of flares to it.

Download Ecamm for Mac (Free trial)

3. Wave Videomaker

Wave is the hottest online solution to form videos for social media. They have built-in stock footage library and tons of templates which make the process of creating videos blazing fast. You also have the option to upload your own videos, music clips, and images.

Wave.video is often wont to create videos for all social media platforms directly.

Wondering how?

Well, they support the ratio of 30+ social media platform and with one click, you'll resize an equivalent video for various platforms. The videos can be exported as .mp4 to your desktop or to a Dropbox folder. You also have a choice to share videos with varied social media platforms directly.

They also offer a free social media calendar that you simply can use to plan your content and also upload custom content. Overall, Wave.video may be a perfect social media video tool that you simply can use to hurry up the social media creation process.

The free plan lets you create HD 720P quality videos up to 15 seconds. They also have paid plans which offer more bells and whistles. If social media videos are a pain point for your social media marketing plan, this is often the simplest one for you.

Try Wave.video for free

More social media video tools:


  • Promo.com
  • Biteable
  • Kapwing

Best Social Media Tools To Make Your Work More Efficient

These are the best social media marketing tools that will instantly increase your engagement and free up a lot of your time.

If you truly want to ascertain an improvement in your social media drive, you would like to form the use of a minimum of a couple of the tools mentioned here.

Sign up for any of them today and watch your social media engagement skyrocket!

Have you used any of these tools on this list? Is there any particular tool you feel should be on this list? Share your thoughts with us in the comments below!

Like this post? Share it with your friends!

Also, check out:


  • 20 Awesome Tools for Creating Engaging Visuals for Social Media
  • Best Social Media Desktop Tools for Mac OS


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